Work that
reads like
the
product.

01 ORGANIC 02 PAID 03 CREATIVE 04 CONTENT

We would rather be the agency you can check than the agency you have to believe.

[email protected]

Owned channels first,
rented ones on merit.

02 / Statement
01 ORGANIC SEARCH02 PAID MEDIA03 CREATIVE PRODUCTION
04 CONTENT STRATEGY05 MARKETPLACE GROWTH06 SEARCH

Five disciplines.

  1. 01
    Organic search

    technical fixes and content that compounds

  2. 02
    Paid media

    spend shaped by contribution margin, not by reach

  3. 03
    Creative production

    email, landing page and ad creative made at cadence

  4. 04
    Content strategy

    fewer pieces, each with a job to do

  5. 05
    Marketplace growth

    catalogue, content and ads on the channels that pay

  6. 06
    Search

    paid and organic run against one query set

Notes on each discipline further down
5Disciplines
6Engagements at a time
3WReview cycle
5DFirst read

Three rules we keep.

01

Everything stays in
your accounts

Transparency and control are yours. All data, campaigns and assets live in your own platforms, documented.

02

Fewer, larger tests

Focus beats volume. We would rather run three experiments that can be read than twelve that cannot.

03

One number a quarter

Everything else is maintained, not improved. A narrower promise, and one we keep.

How a project runs.

  1. 01 ReadRead

    A fortnight inside the data, the inbox and the checkout before we suggest anything.

  2. 02 FrameFrame

    One number, one quarter, and the argument for why it is the right one.

  3. 03 BuildBuild

    The programme, the creative and the measurement, in that order.

  4. 04 ReviewReview

    A written read every cycle, with the misses listed first.

The details are the product.

Figure 1. Card stock, deckled. Cotton rag. Figure 2. Ceramic glaze, matte. Wheel-thrown.

The craft is in the details nobody notices until they are missing. We hold the same standard for a landing page as for a printed piece.

Writing.

  • MAY 06, 2026The second purchase is the whole gameWhy first-order economics mislead almost everyone.
  • JUN 28, 2026Attribution is not a tool problemMost of the disagreement is about definitions, not data.
  • DEC 05, 2025Segmentation past the obviousWhen splitting the list stops paying and what to do instead.
  • DEC 20, 2025A measurement baseline you can actually reproduceWhat to write down before you change anything.

Questions.

01    What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

02    Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

03    How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

04    What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

05    Can you work with our current platform?

Almost certainly. Platform migrations are a last resort, not an opening move.

Tell us
about
the work.

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